EastRise Credit Union
EastRise Credit Union is a Vermont-based credit union focused on using banking and financial guidance to strengthen the financial well-being of its members and communities.
EastRise partnered with Berriman Web Marketing to launch a new cross-platform digital advertising strategy designed to introduce the brand, build awareness and drive measurable growth across consumer banking products.
Location
Williston, VT
Industry
Financial Services
Tools Used
Google Ads,Meta Ads
Timeline
9 Months
The Challenge
Launch a New Brand While Driving Measurable Product Growth
EastRise needed to introduce a new credit union brand to the market while simultaneously building awareness, attracting prospective members and driving adoption across its banking and lending products. The challenge was to build entirely new advertising campaigns capable of generating broad initial visibility while progressively optimizing those campaigns toward higher-value actions and conversions.
The Approach:
- Build entirely new Google Ads and Meta Ads campaigns, using historical performance data to inform keyword, audience and targeting strategies.
- Implement key-event conversion tracking and progressively optimize campaigns toward higher-value actions, including account openings, loan applications and mortgage applications.
- Continuously refine targeting, bids and negative keywords while A/B and multivariate testing new creative to improve click-through and conversion performance.
If you are looking for a strategic partner versus a digital technician, you will want to explore opportunities with Berriman Web Marketing. The real value he provides is his ability to think strategically first to support the objectives with tactical development.-Yvonne Garand Chief Marketing Officer
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