Results: In just six months of management by Berriman Web Marketing, overall ad spend across all ad channels decreased by 20% while total sales and revenue from advertising increased by 92% and 79% respectively. This ultimately yielded a 60% drop in cost-per-conversion and a 142% increase in return on ad spend for 518 Kitchen.

Client: 518 Kitchen is a frozen entrée delivery service based in New York offering primarily low-carb and keto-friendly meals. In the fall of 2020 518 Kitchen engaged Berriman Web Marketing to help them curb their marketing costs while helping to grow their business. 

Strategy & Execution: In resetting the campaign bid strategies, tailoring bid settings for 518 Kitchen’s campaigns based on historical performance data and analytics, creating a multitude of new ad creatives and running a/b and multi-variate tests at every level, alongside regular account optimizations and real time adjustments, Berriman Web Marketing was able to deliver major improvements in key metrics.

Tools Used: Google Ads, Microsoft (Bing) Ads, Facebook Ads

Highlights Aug 20’ – Jan 21’:

  • Reduced combined monthly digital advertising spend by 22%
  • Reduced combined average cost-per-purchase from digital advertising by 60%
  • Increased combined purchases from digital advertising by 92%
  • Increased combined purchase revenue from digital advertising by 79%
  • Improved combined return-on-ad-spend (ROAS) by 142%


Increase in total eCommerce sales revenue


Increase in eCommerce purchases


Decrease in average cost-per-purchase


Increase in ROAS
(return on ad spend)

Hey, my name is Mitch Berriman! I’ve been in this industry for over a decade now with a focus on SEO, SEM and pay-per-click advertising.