Results: In just six months of management by Berriman Web Marketing, overall ad spend across all ad channels decreased by 20% while total sales and revenue from advertising increased by 92% and 79% respectively. This ultimately yielded a 60% drop in cost-per-conversion and a 142% increase in return on ad spend for 518 Kitchen.
Client: 518 Kitchen is a frozen entrée delivery service based in New York offering primarily low-carb and keto-friendly meals. In the fall of 2020 518 Kitchen engaged Berriman Web Marketing to help them curb their marketing costs while helping to grow their business.
Strategy & Execution: As with most agreements, Berriman Web Marketing started work by conducting a full audit of 518 Kitchen’s digital advertising accounts and website analytics which included a Google Analytics, Google Ads and Facebook Ads account review. Through this, several opportunities were identified that could help 518 Kitchen improve the efficacy of their campaigns, cut costs, maximize sales and improve the return on their ad spend or ROAS.
In resetting the campaign bid strategies, tailoring bid settings for 518 Kitchen’s campaigns based on historical performance data and analytics, creating a multitude of new ad creatives and running a/b and multi-variate tests at every level, alongside regular account optimizations and real time adjustments, Berriman Web Marketing was able to deliver major improvements in key metrics.
Highlights Aug 20’ – Jan 21’:
- Reduced combined monthly digital advertising spend by 22%
- Reduced combined average cost-per-purchase from digital advertising by 60%
- Increased combined purchases from digital advertising by 92%
- Increased combined purchase revenue from digital advertising by 79%
- Improved combined return-on-ad-spend (ROAS) by 142%
- Google Ads:
- Reduced Google Ads monthly spend by 64.28%
- Reduced Google Ads avg cost-per-purchase by 66%
- Increased Google Ads purchases by 6.04%
- Increased Google Ads purchase revenue by 13%
- Increased ROAS by 216% or 5.58 percentage points
- Facebook Ads:
- Reduced Facebook Ads avg cost-per-purchase by 62%
- Increased Facebook Ads conversion-rate by 563%
- Increased Facebook Ads purchases by 229%
- Increased Facebook Ads purchase revenue by 199%
- Increased ROAS by 139% or 2.25 percentage points