518 Kitchen
518 Kitchen was a New York-based frozen entrée delivery service specializing primarily in low-carb and keto-friendly meals. The company engaged Berriman Web Marketing to reduce marketing costs while continuing to grow online sales.
518 Kitchen partnered with Berriman Web Marketing to improve the efficiency of its digital advertising, increasing purchases by 92% and advertising revenue by 79% while reducing cost per purchase by 60%.
Location
Plattsburgh, NY
Industry
Ecommerce
Tools Used
Google Ads,Meta Ads
Timeline
6 Months
The Challenge
Grow Ecommerce Sales Without Increasing Advertising Costs
518 Kitchen needed to make its digital advertising substantially more efficient. The goal wasn't simply to generate more purchases—it was to increase sales and revenue while reducing overall advertising costs and improving the return generated from every advertising dollar.
The Approach:
- Restructure campaign bidding strategies using historical performance and analytics data.
- Develop new advertising creative and run ongoing A/B and multivariate tests.
- Continuously optimize campaigns and make real-time adjustments to improve efficiency and ROAS.
Working with Mitch has been great! We were able to take our ecommerce store as far as we could on our own. Once we engaged Mitch our performance improved dramatically, and our ad spend became very efficient. I would highly recommend Mitch to improve your ROA fast!-Scott Stillman Co-Owner
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