It’s been reported that up to 68% of all Google Ads Paid Search spend is wasted. Whether you’re spending money on unrelated search terms, targeting ads in areas where you don’t do business, not optimizing for conversions, or you’re simply not following best-practices, it can all add up pretty quickly. That’s why it’s important you hire an expert.
Paid search marketing and pay-per-click advertising tends to be the most profitable digital marketing channel for businesses when it’s done right because you’re advertising to a highly-qualified audience who is actively searching for what you’re offering. Target ads by search term, city, region, zip, or household income to reach your perfect audience at the exact right moment.
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