No matter what industry you’re in, having a stronghold on your search engine referral traffic and keyword rankings has become vital. In a recent study it was shown that just the top five search listings on Google capture more than 65% of search traffic*! Therefore, if you’re not ranking within the top five search listings for a valuable keyword term to your business than you’re likely invisible to the vast majority of your potential customers and losing business.

If you don’t have a significant amount of money to invest into digital marketing, Search Engine Optimization is a great place to start. While you can’t expect instant results like on Google Ads, once your site is well-optimized and showing up prominently in search results for target keyword searches, you’ll be able to capture more organic website traffic without having to pay.