Results: After just one month of working with Berriman Web Marketing, Lendbuzz saw an 83% increase in consumer loan applications derived from Google Ads while reducing their average cost-per-application by 12% in the same time period.
Client: Lendbuzz is an auto financing firm based in Boston, Massachusetts that specializes in expanding access to fair credit for consumers in the U.S. who don’t have a credit score such as immigrants and international students.
Strategy & Execution: After an initial audit, Berriman Web Marketing conducted a full Google Ads account reconfiguration building entirely new campaigns from scratch to allow for more optimized performance.
This included rebuilding and rewriting all of Lendbuzz’ text ads, conducting keyword research and adding in new valuable keywords to target while employing best practices with their campaign construction to allow for optimal performance.
Highlights May 22 to Jun 22:
Google Ads:
- Clicks increased by 63%
- Consumer Loan Applications increased by 83%
- Average cost-per-click decreased by 2.9%
- Average cost-per-conversion decreased by 12%
