Lendbuzz
Lendbuzz is a Boston-based auto financing company focused on expanding access to fair credit for consumers without a traditional U.S. credit history.
Lendbuzz partnered with Berriman Web Marketing to restructure and optimize its Google Ads campaigns, increasing consumer loan applications by 83% in just one month while reducing average cost per application by 12%.
Location
Boston, MA
Industry
Financial Services
Tools Used
Google Ads
Timeline
1 Month
The Challenge
Generate More Consumer Loan Applications at a Lower Cost
Lendbuzz needed to generate more consumer loan applications from Google Ads while improving the overall efficiency of its advertising. The opportunity was to rebuild the account around a stronger campaign structure, expand keyword targeting and improve ad messaging to drive more conversions at a lower acquisition cost.
The Approach:
- Rebuild the Google Ads account with a more efficient campaign structure.
- Conduct comprehensive keyword research and expand targeting around valuable search opportunities.
- Rewrite and optimize search ads to improve traffic quality and conversion performance.
let’s talk
Get practical advice from a Vermont-based digital marketing strategist and discover how you can better grow your business online and improve your results from digital.
