VSECU
Vermont State Employees Credit Union (VSECU) was a Vermont-based credit union serving approximately 67,000 members across the state with an emphasis on operating as a values-based financial cooperative.
VSECU partnered with Berriman Web Marketing to improve its digital advertising performance, increasing total conversions by 90% while reducing average cost per conversion by 44% over a 12-month period.
Location
Montpelier, VT
Industry
Financial Services
Tools Used
Google Ads,Meta Ads
Timeline
12 Months
The Challenge
Grow Digital Conversions Through a Rapidly Changing Market
VSECU needed to increase brand awareness, engagement, product adoption and membership growth while navigating the economic uncertainty created by COVID-19. Its advertising strategy needed to adapt to rapidly changing market conditions while continuing to improve campaign performance and efficiency.
The Approach:
- Continuously adjust campaign bids and budgets in response to performance and changing market conditions.
- Test new audience segments while refining keyword and demographic targeting.
- Run ongoing A/B tests on advertising creative to improve engagement and conversion performance.
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